REASONING
This practice is what it needs to be, when it needs to be.
Here, design is not something you do, but something you use. The question is, for what does one use it, for who, and what+who do we have to make it happen. Ideally:
everything.
everyone.
all of it.
As we consider urgent questions, the greatest asset is vision, then an ability to translate said vision at any scale, using whichever medium necessary.
There is no singular interest here. Obsessions surface unknowingly and priorities shift as they need to, yet this flow aims to synthesize disparate parts that typically exist in tension - what we thought wouldn't fit, wasn't possible, wouldn't make sense, or what we weren't ready for.
ell leverages the fields of photography, architecture, and exhibition design. He has lectured at the University of California, Berkeley, teaching core and advanced option studios, and is also an Associate & Design Lead in SmithGroup's Higher Education Discipline - focusing on concept development, formal identity, and inclusive design processes.
He holds a Master of Architecture from UC Berkeley, and a Bachelor of Science in Architecture from the University at Buffalo School of Architecture and Planning.